The new Land Cruiser debuted at the Sofia Motor Show 2024

During the official press conference of "Toyota Balkans" on the occasion of the opening of the Sofia 2024 Motor Show, the company presented the highlights of this year's exhibition magazin piese online.

The new Camry Hybrid was introduced with the 5th generation hybrid system, providing more power, higher fuel efficiency and significantly improved driving pleasure. The world-class sedan impresses with a new elegant and athletic design, with a renewed luxurious interior and the latest Toyota multimedia systems. It is also equipped with Toyota Teammate's advanced active safety and driver assistance technologies.

Also revealed was the all-new Land Cruiser 250, a modern icon true to its roots, designed to withstand the toughest conditions with an advanced 2.8-liter turbodiesel engine with a new eight-speed automatic transmission, electric power steering and a new breakaway system stabilizing bars. And the new Toyota New Global Architecture GA-F platform provides the basis of a solid car, with significantly increased strength and excellent response, behavior and handling - both on and off the road.

For the first time at such a forum, the new generation of the bold and innovative was presented

Toyota C-HR. Designed specifically for Europe, now with the 5th generation hybrid system, offering more power, more dynamics, more customization options and more choice. Available with 4 drive options incl. optional AWD-i and Plug-in hybrid.

The 5th generation of the Prius was also presented, which in Europe is offered exclusively as a Plug-in hybrid. The model update exceeds all expectations with its innovative systems, its even more impressive efficiency, excellent dynamics and incredible design, which this year won the prestigious award for WORLD CAR DESIGN OF THE YEAR.

The all-new LBX crossover in the most growing segment was presented at the Lexus stand. It represents the most compact Lexus ever created, with a Tazuna interior that touches the senses and a latest generation hybrid drive system with optional AWD Placute frana ATE.

In addition to the full model range of the brands that visitors will be able to see at the stand, emphasis is placed on the entire portfolio of Plug-in hybrid offerings. From the Toyota range, visitors will be able to view the bold Toyota C-HR Plug-in Hybrid, the efficient Prius Plug-in Hybrid and the uncompromising RAV4 Plug-in Hybrid, while the Lexus stand will feature the RX 450h+. A diverse selection of test cars will be available to guests: hybrid and plug-in hybrid models, as well as the all-electric Toyota bZ4X. Visitors to the largest automotive forum in the country will be able to learn more about the full hybrid technology of Toyota and Lexus, innovations in the Plug-in hybrid range and the advantages of Toyota's all-electric model.

Car parts AutoPower
Car parts AutoPower

The new Camry Hybrid was introduced with the 5th generation hybrid system, providing more power, higher fuel efficiency and significantly improved driving pleasure

Also revealed was the all-new Land Cruiser 250, a modern icon true to its roots, designed to withstand the toughest conditions with an advanced 2